Investment Insights | 1 min read

RADIO CAMPAIGN: INVEST VIA A PLATFORM FOR CHOICE AND SIMPLICITY

Glacier is running a radio campaign from 1 – 12 December, across 15 stations, to highlight how easy and efficient it is to invest via an investment platform, and how the functionality can help simply the process.

Ease of use

The objective of this campaign is to highlight the ease of use of a platform.  The two spots – set in a car dealership and a deli respectively – show how selecting something you want is not always a straightforward decision.  You may want to customise it just the way you want it – and that’s where the investment platform comes in.  Glacier offers over 1 000 funds, enabling you to mix and match your choice of funds (all in one place, without having to go to several asset managers) to create an investment portfolio to suit your particular needs. Clients can gain access to the platform through our various Platform pre-retirement (RA), post-retirement (ILLA) and discretionary investments (Investment Plan) & Glacier International solutions – although promoting specific products is not the intention of this campaign. We aim to create awareness, and to encourage investors to “ask your adviser why you’re not with Glacier”.

Stations

The radio spots flight between 1 – 12 December during the business shows on the following stations:

Good Hope FM, SAFM, Radio Sonder Grense, Lotus FM, KFM, 702 / Cape Talk, East Coast Radio, Kaya FM, Smile 90.4FM, Heart 104.9FM, Power 98.7, Chai FM, Fine Music Radio and Classic FM.

Activations in 2022

We’ll continue the education around the platform in the new year with other activations – including social media, short videos, articles and infographics.  See future issues of Glacier Weekly for more in this regard.

Listen:

Car dealership – English

Car dealership - Afrikaans

Deli – English

Deli – Afrikaans

Glacier Financial Solutions (Pty) Ltd and Sanlam Life Insurance Ltd are licensed financial services providers.

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